The Pinnacle Aftersales Diary6th November 2018
With our motor environment changing at an alarming pace with regards to new technologies, increased competition, and changing customer expectations, it is time for dealerships to place far more focus on customer retention strategies with the need to become more intuitive to their customer’s needs.
This is where your Pinnacle database can really start to make a difference.
From the initial implementation to this moment in time, you have been building and adding to a commodity; your customer database. Within Pinnacle you can pro-actively and intuitively engage with this asset through the Pinnacle Aftersales Diary. The Aftersales Diary is the first place to visit when you want to anticipate your customer’s vehicle needs and identify revenue opportunities – opportunities including but not limited to; service reminders, expiring maintenance plans/ service plans/ warranties/ finance contracts, tyre replacement, or deferred work generated from the Pinnacle VHC platform.
Proactively contacting your customers will help improve retention and brand loyalty, all whilst working to secure that future sale – building customers for life and constructing a firm foundation of future revenue. Automated SMS and email communication can also be sent off to your customers to inform them of these up and coming reminders.
Click HERE if you are interested in understanding how the Aftersales Diary can work for you.