Understanding customers is pivotal to any businesses success.
Just as dealerships need to understand their customers, we at Pinewood SA realise the importance of understanding what drives our Pinnacle users, on a more personal level.
This information improves customer service, helping our helpdesk agents establish a better connection with users.
In addition, it assists Management with coordinating events that are more suited to the preferences of our Pinnacle Partners.
Furthermore, communications can be more strategically personalised to our customers’ point of interest.