Month: Aug 2021 | Pinewood DMS

Month: Aug 2021

Pinewood’s Video Guide – Top Tips

With the omnichannel experience now more important than ever, dealers must adapt to meet buyers’ evolving needs, or risk sales and service customers going elsewhere. By creating engaging video communications, dealers can drive real results – capturing and converting customers before they even set foot in the dealership.

What are the Benefits?

  • Build trust with customers – whether sending a personalised video tour for a car they’ve enquired on, or highlighting recommended work to upsell in a friendly Vehicle Health Check video.
  • Upsell more Vehicle Health Check work.
  • Make listings stand out online.
  • Send personalised responses to enquiries, enhancing the customer journey.

It doesn’t have to be difficult or expensive to improve the quality of video communications, it doesn’t even require a video specialist. By following a few simple tips, as outlined by the DMS experts at Pinewood, dealers can improve the response rates on their videos.

Our Top Tips:

Make it personal:

  • Introduce yourself, as though you were meeting the customer in person.
  • Greet customers by their name, showing them, you’ve taken the time to respond personally.
  • Don’t rush, take pauses and speak clearly.
  • Ensure responses are timely – don’t leave an enquiry waiting for days (or longer), or they’ll go elsewhere.

Good lighting:

  • When highlighting damage in a Vehicle Health Check video, use a torch or laser so the customer can clearly see the issue for themselves.
  • If recording indoors, use a lamp to ensure the vehicle you’re recording is easy to see on-screen.
  • Avoid recording in direct sunlight – the video is likely to be affected by distracting shadows, bright spots or reflections.

Speak clearly:

  • Turn down any background music or radio noises, which may distract the attention of the viewer.
  • Avoid touching the microphone on your smartphone or recording device whilst recording.
  • Wait for any loud noises to stop – this may include workshop machinery, transporter vehicles in the background, or even moving ramps.
  • Find a quieter time to capture your videos with minimal distractions – both visual and audible.

Use a mini-tripod or gimbal:

  • Capture still, steady footage.
  • Reach all angles.

Be engaging:

  • Be conversational – prospects are more likely to listen and engage.
  • Keep it concise, or the customer will lose interest.
  • Highlight the best features – these are the selling points.
  • Finish with a clear call to action.

Try out these video tips today using the built-in video tools in your Pinewood DMS apps.

To find out more about Pinewood DMS or to book a consultant to visit your dealership, please complete the below form.

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The Next Step Towards the Paperless Workshop

We’ve made it easier for dealers to prepare their warranty claims with new Write-ups in our Tech+ app. Technicians can add digital notes to jobs on their phone whilst they work on a vehicle, highlighting any new issues found and corrections made – saying goodbye to printed job cards.

Not only have Write-ups helped with reducing paper in the workshop, but they also give Manufacturers a clear view when auditing for Warranty Claims, with no need to trail through mountains of printed job cards.

Write-ups can have specific headings depending on the franchise and are visible in Pinewood DMS, including a timestamp and record of any edits, providing full visibility across the business.

Gavin Crolla, Divisional Warranty Leader at Mercedes-Benz Leeds explains –

“Previously when submitting warranty claims or providing information to customers, we would waste so much time looking through filing cabinets and struggling to read handwriting. We now have a permanent digital history of our Write-ups neatly archived against job numbers in the DMS. It meets our audit standards with name and date stamps so we don’t need to worry that our claims will be rejected. The information can be reviewed forever-more it massively reduces our paper usage.”

Dealers have faced many challenges during the past year and digitalisation has clearly been an important factor. Whether it’s booking a service on the website or signing job cards digitally – car buyers are embracing the impact of the digital world and dealers are seeing a massive improvement across their businesses when implementing the tools available to them.

To find out more about Pinewood DMS or to book a consultant to visit your dealership, please complete the below form.

In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox above.
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