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Pinewood SA Launches “Tell Us More” Campaign


Understanding customers is pivotal to any businesses success.

Just as dealerships need to understand their customers, we at Pinewood SA realise the importance of understanding what drives our Pinnacle users, on a more personal level.

This information improves customer service, helping our helpdesk agents establish a better connection with users.

In addition, it assists Management with coordinating events that are more suited to the preferences of our Pinnacle Partners.

Furthermore, communications can be more strategically personalised to our customers’ point of interest.

New Position: Implementation Consultant – Accounts Specialist

Job Title: Admin Assistant
Department: Implementation and Training
Location: Houghton, Johannesburg/ The Boulevard, Woodstock Cape Town
Reporting to: Implementation Manager

Highly motivated, diligent and enthusiastic person with an accounts background needed for a Software Company. An enthusiastic and ambitious person who has excellent training and communication skills and the ability to communicate with all levels of an organisation.

Job Role:
The person will be responsible for the accounts setup, training and implementation of the Pinnacle Dealer Management System (DMS) into new and existing dealerships which have acquired Pinnacle. They will be required to ensure that the accounts aspects of the Pinnacle implementation, from configuration, pre-live and the actual implementation are methodically completed. The successful candidate will not only manage this process, but will also be very involved in the actual tasks themselves.
Note: The successful candidate will be provided with a structured training ground and will be required to initially partake in the Support role within Pinewood to gain the sufficient Pinnacle knowledge necessary to be successful in this role.

Key Objectives:

  • To manage the accounts aspects (module) of customer implementations.
  • To pass on the knowledge of how Pinnacle works operationally to a dealership.
  • To ensure the accounts set-up (configuration) of the Pinnacle system is complete and accurate.
  • To carry out onsite and offsite consultancies, requested by our customers.
  • To work under pressure to meet deadlines.
  • Note:This job description is not intended to be all-inclusive. The successful candidate may be required to perform other related duties to meet the ongoing needs of the Business.

Inherent Requirements of the Job:

  • Suitably Qualified (Minimum B. Comm) – Sound Accounting Understanding.
  • Valid driver’s license – Code 08.
  • Proficient in MS Office – excellent Excel knowledge.
  • Excellent communication skills – ability to communicate with all levels in the organisation.
  • Ability to problem solve.
  • Excellent knowledge of Accounts preferably within the dealership environment.
  • Motor Industry experience a plus.
  • Ability to work within a high pressured environment.
  • Willing to travel.
  • Based in Johannesburg/ Cape Town.

Applications must be sent to with “Implementation Consultant – Accounting” placed in the Subject line. Applications must be by way of Curriculum Vitae, which must not be longer than 3 pages, with a brief covering letter.

New Position: Admin Assistant

Job Title: Admin Assistant
Department: Finance Team
Location: Woodstock, Cape Town
Reporting to: Financial Accountant

Pinewood SA is looking for a self-driven Admin Assistant to assist the financial accountant in the finance functions of the business and all other administrative tasks.

Job Role:
Accountant duties/tasks of which would include but not be limited to:

  • Raising of Purchase orders for flights and accommodation and uploading of creditors invoices
    Ad hoc reporting to the various departments
  • Receptionist duties (Answering, screening and forwarding telephone calls, maintaining reception area, Receiving, announcing and directing visitors, taking and forwarding messages accurately, Updating and maintaining internal contact lists)
  • Maintaining all filing requirements for the company
  • Monitor, control and order office supplies ensuring smooth running of the office
  • Arranging courier services in the most cost effective manner
  • Maintaining office equipment and reporting malfunction
  • Making travel arrangements which includes booking flights within a certain budget, arranging car hire and accommodation for all staff
  • Setting up and arranging refreshments for classroom training at the Cape Town offices, including managing petty cash
  • Managing the cleaner, ensuring all cleaning duties have been done

Inherent Requirements of the Job:

  • Must fit the culture and Values of Pinewood SA
  • Functional Skills & Experience (At least 1 years’ experience)
  • High Computer literacy – Proficient in MS Office – with excellent skills in MS Excel
  • Good Organization skills
  • Excellent communication skills (both verbal and written)
  • Shows great initiative, and attention to detail
  • Can handle pressure that comes with reporting and making deadlines with accurate figures, on time, every time

Applications must be sent to with “Admin Assistant” placed in the Subject line. Applications must be by way of Curriculum Vitae, which must not be longer than 3 pages, with a brief covering letter.

Child Welfare Baby Product Drive a Great Success

20161028_101840 Over the past two months, the team at Pinewood SA started collecting baby products in support of Cape Town Child Welfare Society.

We managed to collect a wide range of over 400 baby products, including baby wipes, diapers, clothes, lunchboxes, toys and much more.

Pinewood SA also donated enough telephones for CTCWS to run their offices more effectively.

Following the donation to CTCWS , they have managed to do some much needed renovations to their facility, providing a pleasant experience to the children visiting their establishment.


New Position: IT Project Co-ordinator

Job Title: IT Project Co-ordinator

Department: IT Department

Location: Woodstock, Cape Town

Reporting to: Director


An exciting and challenging opportunity exists for a highly motivated, diligent and enthusiastic person.
This role will involve the co-ordination of the Company’s information technology requirements, the implementation and management of strong project management processes, both internally and with 3rd party providers and driving effective communication with staff, customers and 3rd parties around deadlines and deliverables.

Job Role:

The roles duties/tasks of which would include but not be limited to:

  • Managing 3rd party IT providers
  • Understanding the IT requirements both internally and for our customers, which extend across the all elements of our business. i.e. Data Centre, Internal IT, Pinnacle IT issues
  • Overseeing the technical support tickets that have been logged
  • A proactive approach with customers to ensure our hosted web service (Pinnacle DMS) delivers a consistent customer experience.
  • Management of company IT assets, including ensuring disaster recovery process are in place and tested
  • Implement and execute strong project management processes, not limited to the below:
  • – Agreeing project objectives and timelines

    – Organising the team/ 3rd Party working on the project

    – Ensuring excellent project delivery

    – Using effective systems to track people, tasks and processes

    – Ensuring the allocated persons are accountable (internal, 3rd Party and customer)

  • Maintain technical knowledge; by attending workshops; reviewing publications; benchmarking; and keeping up to speed with movement in technology
  • Work within and produce budget
  • Gain a good understanding of how Pinnacle is technically set-up works i.e. From PC to data centre.

Inherent Requirements of the Job:

  • Must fit the culture and Values of Pinewood SA.
  • Information Technology Degree or equivalent suitable to the role.
  • Exposure to IT related systems and services an advantage.
  • Superior communication skills.
  • Good Organization skills, including attention to detail and multitasking.
  • Strong team player with the ability to collaborate across various functions.
  • Excellent client facing and internal communication skills (both verbal and written).
  • Shows great initiative, and desire for continuous improvement
  • Ability to handle pressure that comes with making deadlines and managing customer expectations.
  • Requirement to travel within Southern Africa (valid Passport required).

Earle Austin Wins Social Media Competition

Pictured left to right: Chantelle Gianni, Earle Austin (Winner) and Ross Foreman

In May the Pinewood SA team launched a Social Media Competition.

All of those that have liked or followed us on our social media platforms before the competition closing date, would be automatically entered into a draw, with the chance of winning an HD Action Camera.

We received some great feedback and a lot of excitement around this competition. The draw was held on 1 July 2016.

A huge congratulations to Earle Austin, Dealer Principal of Alberante GM .

Chantelle and Ross took a trip up to Johannesburg, Alberton to  make the delivery to Earle on Friday morning. He was pleased to hear that he’d won the competition, but even more so on receipt of his awesome prize!

Pinewood SA Makes Donation to Child Welfare Society


Today our team went to visit the Cape Town Child Welfare Society.

Cape Town Child Welfare began in 1908 as a child protection agency, gradually widening its reach to include community development programmes and improving the living conditions in which children find themselves.

Pinewood SA shares their vision to promote the well-being of all children, especially those in poor socio-economic communities.

For this reason we decided to make a donation to this non-profit organisation, to assist them with their daily tasks.

A cheque was handed over to Penny Whitaker, Social Work Manager of the organisation:

“A HUGE THANK YOU to the staff at Pinewood Technologies and the ladies taking time out to come to our office today.  It was great being to be present where we were able to share with you what our organization does and what some of our needs are.  Then what a surprise to be presented with a cheque of R 25 000.00 very unexpectedly.  This donation has already lifted the spirits and will go a long way in addressing some of the needs as shared. Thank you.

Once again thank you for opening your hearts and making a huge difference. ”

We hope that those reading this article will reach out to the Cape Town Child Welfare Society and make a donation of baby products, blankets or anything that they may need to keep the children of Cape Town safe.

Cape Town Child Welfare Society:



Contact Number: 021 638 3127

New Position: Business Development Sales Executive

Job Title:
Business Development Sales Executive

Department: Business Development

Location: Pinewood SA Johannesburg Office

Reporting to: Business Development Manager


This position is pivotal in driving new business to meet the Company’s budgeted objectives.

Job Role:

The duties/tasks of the Business Development Executive (Customer Management) function includes but is not be limited to:

  • Driving new business for the Company in order to achieve its budgeted objectives through active prospecting activities, fact finds, introductory presentations, Pinnacle demonstrations, Proposals and ultimately the signing of Customer Contracts.
  • Preparation of Customer Proposals, Quotations, Presentations, and Contracts.
  • Developing and maintaining a strong understanding OEM integration.
  • Assistance with the development of Business Development policies and procedures.
  • Communicating and driving system features to the allocated customer base (in conjunction with the Marketing Co-ordinator);5. Maintaining & Filing of all Business Development documentation (electronic and hard copies) relevant to the position.
  • Updating and Maintaining the Prospective Customer Database.
  • Participating in weekly Business Development and Marketing Meetings.
  • Assistance with new business marketing campaigns (in conjunction with the Business’s Marketing Co-ordinator).
  • Ensuring a satisfactory level of understanding and knowledge of the Company’s Dealer Management System is achieved and maintained.
  • Ensuring knowledge of the Business’s internal operating system is at a sufficient level to carry out the duties required.
  • Travelling within South Africa and any other African Country where a prospective customer may be situated.
Inherent Requirements of the Job:

  • Minimum of 2 Years Motor Sales Experience
  • Relevant tertiary education (i.e. in the fields of Business Development, Sales & Marketing)
  • High proficiency level in MS Office – with advanced skills in MS Excel, Word and Powerpoint
  • Strong sales, relationship management, administration and organisational skills, with the ability and drive to cold canvas
  • Ability to multi-task and work within tight deadlines
  • Ability to proactively pre-empt customer requirements
  • Highly professional communication skills (both verbal and written)
  • Ability to innovate
  • Desire to continuously improve the team, oneself, and the position
Applications must be by way of Curriculum Vitae, which must not be longer than 3 pages, with a brief cover letter.
Please Click Here to apply.

Sandwich Drive in Commemoration of Mandela Day


The team at Pinewood SA wanted to give back to the community in commemoration of Mandela day.

We got in touch with a  Non-Profit Organisation named “The Homestead Projects for Street Children”. They indicated a need for sandwiches as street children often go to sleep at night, not only without a roof over their heads, but also without food.

We spent some time last week, bringing together loaves of bread, jars of peanut butter, tasty jams, bottles of golden syrup and many other favourites loved by so many kids in South Africa.

This was done in an effort to make sandwiches for those street kids and provide them with the basic requirement of food, and to let them know that they haven’t been forgotten.

We managed to make over 250 sandwiches; although this will not feed every child living on the street, we believe it will make a difference to many of these kids,  even if it is just for a day.


We would like to ask that those reading this article reach out to “The Homestead Projects for Street Children” by contacting them on (021) 419 9763/4. Together, we can collectively make a big difference in the lives of these children, perhaps even for the foreseeable future.


New Position: Application Support Consultant

Job Title:
Application Support Consultant

Department: Support Team

Location: Woodstock, Cape Town

Reporting to: Support Manager


As an application support consultant you will be supporting our Dealer Management Software to our automotive dealership customers. The helpdesk provides a single point of contact to customers and partners for service requests, product usage assistance and software support. This is a career opportunity, not just a job. Please note that this is not a network/hardware or infrastructure support role.

Job Role:

Support consultant duties/tasks of which would include but not be limited to:

  • Answering incoming calls from Pinnacle users
  • Dealing with incoming e-mails
  • Ensuring existing open tickets are kept up to date
  • Coaching our customers through their various queries.
  • Gain a thorough understanding of how Pinnacle operates in the module of specialisation.
  • Gain a thorough understanding of how our helpdesk system, Autotask, operates.
  • Deliver a high level of professional support to our Pinnacle users
  • Identify and communicate any issues to the respective person responsible
  • Escalating timeously and with the relevant information
  • Dealing with the occasional technical query

Inherent Requirements of the Job:

  • Tertiary education and/ or Motor Industry experience
  • Keen interest in problem solving
  • Punctual
  • Desire and enthusiasm to become a key team member
  • Proficient in MS Office – with good skills in MS Excel
  • Good organisational skills
  • Ability to work within a high pressurised environment
  • Excellent communication skills (both verbal and written)


Applications must be by way of Curriculum Vitae, which must not be longer than 3 pages, with a brief cover letter.
Please send your application to

Gerrie Cronje: Sewells Group NADA Businessman of the Year

produtka awards

An exclusive gala dinner was recently held in Johannesburg for the 2015 Sewells Group NADA Businessman of the
Year Awards, at which the automotive retail industry recognised and honoured the top performing dealers in South Africa.

There were five finalists in four individual categories with one of the winners being Gerrie Cronje (third from the left), who is the Dealer Principal at Produkta Nissan Nelspruit and a Pinnacle Partner of PinewoodSA.

He was nominated as the most improved performance group member in the country.

Gerrie and his team are certainly making quite an impact at Produkta Motors.

Congratulations Gerrie Cronje and Team, we at PinewoodSA are exceptionally proud to be associated with yourselves.

We look forward to celebrating your future successes.

A Review of 2015


2015 has come and gone and “like that” we are into 2016, and it certainly has been a rocky start to the year with the Rand landslide continuing off the back of #Nenegate, global financial markets in disarray, drought throughout the country and the chaos caused by the mysterious #Zumamustfall banner that was recently erected in Cape Town. It most certainly has started 2016 off with a bang.

We wrapped up at end of last year with a successful partners conference, in which we discussed the key releases completed in 2015, all 21 of them, and received really great feedback on the direction of the product. We had a superb session, held by Donald Christy, unpacking how to operate a motor business in the current economic climate and also touched on what 2016 will hold, which is, continued focus on the “Pinnacle Customer Journey”.

This emphasis is most certainly aligning to where dealerships need to place focus, given the current state of the economy and the new car market experiencing continued declines year-on-year. This left 2015 sales with a 4.1% decrease, and a projected further decrease of 3% for 2016. Given this, there most certainly needs to be a strategic focus on the aftersales business to ensure your current customers keep returning to your dealership. If the customer relationship is maintained you will ensure that when new cars pick up again they haven’t moved onto “greener pastures”.

Our strategic focus at Pinewood SA in 2016, is assisting customers in realising the enormous benefits of a strong aftersales process and ensuring that all these areas are fully utilised within Pinnacle. If this is done correctly we have no doubt that your customers will be wow’ed, and will remain loyal to your dealership.

We wish you all the best as you navigate your way through 2016, and keep in touch with where you are wanting to place the focus in your business.

Kind Regards

Julie Caldicott

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