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CRM

Enhance customer experience and maximise the value of data

Pinewood DMS presents a comprehensive view of your entire business, with accessibility and immediacy at the heart of all processes. Build stronger relationships with your customers, with tools to optimise your sales journey from end-to-end.

The ultimate tool for managing your showroom

The intuitive, user-friendly showroom management tool with powerful features to manage your lead generation and make the most of your sales opportunities.

  • Easily prepare deals from the order stage through to handover
  • Flexible management from your tablet device
  • Fast and effective finance quotes – integrated with DealTrak
  • Record and send personalised videos, to better engage your customers

Your customers, your data, your way

Access enterprise-level customer and vehicle information, shared between modules – accessible to all users.

  • Customer and vehicle records are linked – all from one, centralised database
  • Upload documents to records using integrated apps or your PC
  • Add a desired vehicle and record personalised customer preferences
  • Easily update vehicle records and remove duplicates with data cleanse and de-duplication features

Seamless Sales Process

Leads from manufacturer and your dealership’s websites | Allocate leads amongst your sales team | Record and send personalised videos | View and amend contact history | Plan and follow-up sales activities/ appointments | Send automatic SMS responses | Outlook integration | Test drive management

Powerful Marketing Tools

Extensive selection and reporting tools | Build targeted marketing campaigns | Send/ schedule mailshots, SMS or letters | Automated CSI surveys | Manage customer concerns | Send GDPR communications to customers to set their preferences

Boost Aftersales Success

Automatic contact plans and follow-ups | Branded service reminder emails | Workshop job tracker for customers | CSI follow-ups | Flag outstanding work and sales contacts | Demonstration diary | Overdue tracking | Manage vehicle recalls | Extensive aftersales reporting suite

Time-Saving Integrations

Improve processes and reduce rekeying with our extensive integration suite | Postcode and registration lookups | Appraisals and valuations | Enquire for more details – discover how your business can benefit. We’re constantly developing the latest integrations

See our range of integrated CRM apps

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