Tag: Pinnacle

What is Pinewood SA doing to safeguard your data?

Disaster Recovery, or DR, is always an important subject when moving to any new system. We’ve all had the experience of a cell phone going missing and losing all our photos, or a hard drive crashing and losing our precious documents. But the stakes are much higher when the very survival of a business depends on the success or failure of the DR process. Just to put your minds at ease: Pinewood SA has invested heavily to ensure that there are multiple ways in which your data is backed up, to cover any and every potential eventuality.

Pinewood DMS is hosted at the Telkom Cybernest Data Centre in Bellville, Cape Town. The Data Centre itself is state-of-the-art, and has been awarded ‘Tier 4’ status. This requires it to have:

  • Multiple independent distribution paths serving the IT equipment
  • All IT equipment must be dual-powered and fully compatible with the topology of a site’s architecture
  • All cooling equipment is independently dual-powered, including chillers and heating, ventilating and air-conditioning (HVAC) systems
  • Fault-tolerant site infrastructure with electrical power storage and distribution facilities with expected availability of 99.995%

This means the allowable downtime for the data centre itself is only 26 minutes per year!

The environment in which your data is hosted is top notch, but what about the data itself? All-in-all, Pinewood DMS is backed up 4 times.

  • The Pinewood DMS servers are virtualised in a cluster. This effectively means that if one or more servers go down, there will be absolutely no impact on your business, as Pinewood DMS is passed seamlessly to another server within the cluster.
  • SQL Server Transaction Log Shipping is used to back-up all the data to standalone DR servers every 15 minutes. In the event that the whole cluster fails, these DR servers will take over.
  • Data Protection Manager (DPM) backs up data from the Live servers (nightly)
  • DPM backs up data to the Microsoft Azure Cloud (nightly) from DPM01


Your data is your business. Let us at Pinewood SA look after it and join the #PinewoodDMSFamily.

SMS Marketing Tips – Bring Revenue to your Doorstep

Let’s face it, there aren’t many people without mobile phones, and that number can be drastically reduced when looking at your target market. The great thing about SMS Marketing is that half the job is already done for you. With 97% of SMS’s being read within 15 minutes of receipt, the only thing left for you to do is grab your customer’s attention.

Brand Image

The first thing to consider when sending out any form of communication, is your brand image. It is highly important to identify your business to avoid the “spam treatment”. In addition, we live in a fast paced world where time is valuable, which means that you will have to work hard to get your customers attention. Providing readers with a brief, focused script is the most promising start to an effective SMS Marketing Campaign. A hint of fluff in your content can make your readers delete your SMS faster than you can send it. If it looks like spam, sounds like spam – then it’s probably spam.

Write Clear Content

Get to the point: You have a limited amount of characters to express yourself. Do it in less if you can. Make sure the message is clear and concise. Avoid abbreviations and all caps.

Providing immediate value should be the primary goal for any Marketing Campaign, therefore it is important to understand your customers wants, needs and what makes them feel special.

Furthermore, use GIFTS for your content to impulse your customers.
G – Greed (“Book today and also get a free engine clean.”)
I – Indifference (“Feel free to use this coupon”)
F – Fear of loss (“offer valid till 30 September”)
T – Tone: It is important to read into the tone of your SMS Campaign.
S – Sheep Factor (“We have polished 112 vehicles this week alone!”)

Call-to-Action Buttons

Call-to-action buttons increase customer engagement with your SMS marketing texts and that’s exactly what you want from them. Encourage your customers to respond to you by the use of email, website and telephone links.

Focus on Your Loyal Customers

Your loyal customers are your best customers, who buy consistently from you, who give you valuable feedback, and who promote your brand to their friends and family. Identify those customers and pay special attention to their wants and needs.

By using the guidelines from this article, you will improve customer engagement, integrate effectively with other marketing channels and get much higher conversion rates.

Pinnacle SMS Functionality

The Consumer-Driven Market

The Future of Auto Dealerships


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