Let’s face it, there aren’t many people without mobile phones, and that number can be drastically reduced when looking at your target market. The great thing about SMS Marketing is that half the job is already done for you. With 97% of SMS’s being read within 15 minutes of receipt, the only thing left for you to do is grab your customer’s attention.
The first thing to consider when sending out any form of communication, is your brand image. It is highly important to identify your business to avoid the “spam treatment”. In addition, we live in a fast paced world where time is valuable, which means that you will have to work hard to get your customers attention. Providing readers with a brief, focused script is the most promising start to an effective SMS Marketing Campaign. A hint of fluff in your content can make your readers delete your SMS faster than you can send it. If it looks like spam, sounds like spam – then it’s probably spam.
Write Clear Content
Get to the point: You have a limited amount of characters to express yourself. Do it in less if you can. Make sure the message is clear and concise. Avoid abbreviations and all caps.
Providing immediate value should be the primary goal for any Marketing Campaign, therefore it is important to understand your customers wants, needs and what makes them feel special.
Furthermore, use GIFTS for your content to impulse your customers.
G – Greed (“Book today and also get a free engine clean.”)
I – Indifference (“Feel free to use this coupon”)
F – Fear of loss (“offer valid till 30 September”)
T – Tone: It is important to read into the tone of your SMS Campaign.
S – Sheep Factor (“We have polished 112 vehicles this week alone!”)
Call-to-action buttons increase customer engagement with your SMS marketing texts and that’s exactly what you want from them. Encourage your customers to respond to you by the use of email, website and telephone links.
Focus on Your Loyal Customers
Your loyal customers are your best customers, who buy consistently from you, who give you valuable feedback, and who promote your brand to their friends and family. Identify those customers and pay special attention to their wants and needs.
By using the guidelines from this article, you will improve customer engagement, integrate effectively with other marketing channels and get much higher conversion rates.